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Nairobi County outdoor advertising rates
Explore Nairobi County outdoor advertising rates for banners, billboards, permits, signage.
2026 Nairobi County Outdoor Advertising Rates:
Banners, Signboards, Permits & Licensing Guide
If you’re planning to advertise in Nairobi, understanding the 2026 Nairobi County outdoor advertising rates is crucial. Whether you’re branding a new business, promoting an event, or showcasing a campaign, knowing what formats are available and how they’re charged, helps you stay compliant and budget smartly. In this guide, we’ll break down the official rate categories used by Nairobi County for various large format advertising options, including:
Billboards (Self-Support Pylons) – These are standalone structures placed strategically along highways or city roads.
Wall Wraps – Large graphics mounted directly onto building facades or walls.
Sky Signs – High-visibility signs mounted on rooftops, ideal for long-distance views.
Hoarding Safety Screens – Temporary advertising placed on fencing or barriers around construction sites.
Clock Adverts – Creative branding opportunities placed on public clocks across the city.
LED Signs – Bright, digital displays offering motion and real-time updates.
Light Boxes – Illuminated signs often mounted on streetlight poles for round-the-clock visibility.
Each format comes with its own licensing fee structure based on location, size, and duration. Keep reading for a full breakdown of costs and requirements for each category.
1. Billboard Charges – Nairobi County 2026
Summary of Costs
The first 3m² cost a flat Ksh. 36,400.00 annually.
Each additional square metre is charged Ksh. 3,000.00 per year.
A non-refundable application fee of Ksh. 10,000.00 applies for every installation.
Example
If you’re planning to put up a 10m x 12m billboard (120m²), your total payable amount for the first year will be:
Application fee: Ksh. 10,000.00
Annual occupancy fee: Ksh. 387,400.00
Total: Ksh. 397,400.00
2. Wall Wrap Charges – Nairobi County 2026
Summary
First 3m² = Ksh. 36,400.00 annually
Each extra m² = Ksh. 3,000.00
Application fee = Ksh. 10,000.00 (once per wrap location)
Example
A 30m² wall wrap will cost:
Application fee: Ksh. 10,000.00
Annual occupancy fee: Ksh. 117,400.00
Total first year cost: Ksh. 127,400.00
3. Sky Sign Charges – Nairobi County 2026
- Height from Ground: Over 20 feet, so it’s classified as a sky-high sign
Fees to expect:
Application Fee: Ksh 10,000 (one-time)
Annual Occupancy Payments:
For the first 1 square meter: Ksh 20,000
For each additional square meter: Ksh 3,000
Example:
For a 120m² sign, you pay:
Ksh 20,000 for the first 1m²
Plus Ksh 3,000 x 119m² = Ksh 357,000
- Plus Ksh 10,000 Application fee.
Total annual fee = Ksh 387,000
Start Your Outdoor Advertising Journey
Whether you’re promoting your brand or starting a signage business, knowing the Nairobi County outdoor advertising rates is your first step.
4. Hoarding Safety Screen Advertisement (ground or elevated)
Application Fee: Ksh 10,000 (one-time)
Annual Occupancy Payments:
First 1 square meter: Ksh 20,000
Each additional square meter: Ksh 2,000
Example:
For a 20m² sign, you pay:Application Fee: Ksh 10,000 (one-time)
Annual Occupancy Payments:
First 1m² = Ksh 20,000
Additional 19m² x Ksh 2,000 = Ksh 38,000
Total Annual Occupancy Payment = Ksh 20,000 + Ksh 38,000 = Ksh 58,000
5. Advert on Clocks - Nairobi County Ad Rates 2026
Advertisements on Clocks (size approx. 0.98m x 0.98m = 0.96m²)
Application Fee: Ksh 4,000 (one-time)
Annual Occupancy Payments:
Four-sided clock ad: Ksh 42,000
Three-sided clock ad: Ksh 35,000
Two-sided clock ad: Ksh 28,000
EXAMPLE
Four-Sided Clock Ad
Application Fee: Ksh 4,000
Annual Occupancy Payment: Ksh 42,000
✅ Total = Ksh 46,000
Three-Sided Clock Ad
- Application Fee: Ksh 4,000
- Annual Occupancy Payment: Ksh 35,000
✅ Total = Ksh 39,000
Two-Sided Clock Ad
Application Fee: Ksh 4,000
Annual Occupancy Payment: Ksh 28,000
✅ Total = Ksh 32,000
6. LED Screen Advertisement
Application Fee: Ksh 10,000 (one-time)
Annual Occupancy Payments:
- First 1m² = Ksh 36,400
- Each additional m² = Ksh 9,000
Example: 3m x 2m LED Screen (6m²)
Application Fee: Ksh 10,000
Occupancy Fee:
First 1m² = Ksh 36,400
Remaining 5m² = 5 x Ksh 9,000 = Ksh 45,000
✅ Total Annual Cost = Ksh 36,400 + Ksh 45,000 = Ksh 81,400
✅ Grand Total (Including Application Fee) = Ksh 91,400
7. Street Light Pole Advertisement
Size: 2m x 1m = 2m²
Application Fee: Ksh 2,800 (per pole, one-time)
Annual Occupancy Payment: Ksh 36,400 (per pole, per year)
Example: Advertising on 5 Street Light Poles
Application Fee: 5 x Ksh 2,800 = Ksh 14,000
Annual Occupancy Payment: 5 x Ksh 36,400 = Ksh 182,000
✅ Total = Ksh 14,000 + Ksh 182,000 = Ksh 196,000
8. Procedure for Outdoor Advertising Application (Nairobi County – 2026)
To apply for permission to place an outdoor advert (e.g., billboard, wall wrap, signage), follow these steps:
Requirements:
- Planning Report – Prepared by a registered physical planner.
Form PLUPA DC/1 – Must be duly filled by the physical planner.
Ownership Documents (any one of the following):
Title Deed
Allotment Letter
Lease Agreement
- Written Consent from the Property Owner
- If you are not the owner of the land/building.
- Detailed Architectural Plans
- Include site plan and location plan.
- Submission Method.
- Complete application must be submitted online through the
Nairobi Planning and Development Management System (NPDMS).
- Complete application must be submitted online through the
Keep in mind that these charges apply to anyone seeking to invest in or operate within the large-format advertising space in Nairobi, whether you’re promoting your own business or setting up structures for client rentals. Being informed helps you plan better, stay compliant, and avoid unnecessary delays.
With the right strategy, signage can be a powerful tool for visibility and influence in Nairobi’s competitive market. Now that you know what it takes—go out there and make your brand seen!
Final Thoughts
Invest Smart in Large Format Advertising
Make informed decisions with accurate and up-to-date Nairobi County outdoor advertising rates.